Whittlebury Hall & Spa and Whittlebury Park rebrand to support its strategic goal

Date Posted:20/02/2019

The recently united Whittlebury Hall & Spa and Whittlebury Park businesses have announced that they will operate under the master brand of Whittlebury Park. The new name and visual identity will reinforce Whittlebury’s brand purpose to become a landmark hospitality destination within the UK market, combined with its unique historical prevalence, complementing its distinct and diverse range of outstanding services. Whittlebury's rebrand and future strategic goal is to become one of the UK’s leading, independent leisure and hospitality estates.

The Northamptonshire based creative Marketing Agency, Bluestep Solutions, were appointed to create a united brand identity bringing together the history and the art of heritage of Whittlebury Park along with Whittlebury Hall to further enhance their award-winning hospitality offer for its leisure and business guests. The new visual identity has been redesigned across all of Whittlebury’s business pillars with its distinct new primary logo providing an overarching welcoming look and feel to complement its established brand values.

During 2018, there was a significant amount of investment in Whittlebury’s facilities which directly enhanced and improved the customer experience. These included updating kitchen equipment and rooms as well as half a million pounds invested in The Leisure Club which now boasts the latest state-of-the-art Technogym equipment. Looking forward into 2019 and beyond, there are more exciting projects and developments taking place within the Hall as well as in the wider estate. Although growing the business is an important aspect of Whittlebury’s brand purpose, so too is a continual promise to understand individual needs so that existing guests return year after year and in addition, new areas of the market are explored, including the overseas market.

Marc Webster, Commercial Director commented, “This is a very exciting time for our business, our colleagues and indeed our guests as we continue to grow and develop to deliver our brand purpose. Whittlebury Park is a one of a kind destination and our foundations are formed within the heart of the Northamptonshire countryside. We thrive on the promise of excellence and variety and our willingness to provide this strengthens our capabilities, offering a truly authentic and memorable experience for all. Our originality stems from the ability to offer a diverse selection of excellent services, this is what makes us an individual and forward-thinking destination. Our sense of community and hospitality unites us in our mission to offer the best possible care and attention to our guests.”

Charles Sargeant, Managing Director added, “As a well-established hospitality destination, we take pride in being a welcoming environment for all. We are a family owned business steeped in history. This has solidified us as a highly desirable golfing destination, and we continue to push ourselves as a key and distinct location in the UK with a goal of being a destination venue of choice for both individuals and corporate clients, driving innovation across all market segments over the next 4 years.”

Whittlebury’s 700-acre estate is a perfect destination, with its multi award-winning service for its conference, meetings & events clients, offering a different kind of corporate. You can lose yourself entirely at The Day Spa or dine at its 2 AA Rosette restaurant, Murrays or make your happy ever after by holding your wedding at Whittlebury. Not forgetting golfers for that all-important hole-in-one or getting close to the action by camping during Motorsport events hosted at the adjacent Silverstone Circuit. 

Construction is underway for its luxury apartment developments, and the business continues to deliver on its commitment to invest in and evolve its current product offering, to ensure that it remains on target to reach its business goals as well as being welcoming to all.
We invite you to discover Whittlebury Park and experience the difference.



Notes to Editors: 

Whittlebury Park provides the perfect backdrop for both corporate clients and leisure guests.   

Nestled in hundreds of acres of ancient parkland and just a 10-minute drive from junction 15a of the M1 and 20 minutes from central Milton Keynes, Whittlebury offers an award-winning 254-bedroom four-star hotel, conference and training centre, a 2 AA Rosette restaurant, meetings and events facilities catering for up to 3,000 delegates and a luxurious spa.    

Whittlebury holds an AIM GOLD accreditation, the meetings industry’s recognised mark of excellence from the Meetings Industry Association and offers meetings and events delegates superfast free 1GB unlimited Wi-Fi across 20 conference and training suites and 28 syndicate rooms.  

The Leisure Club at Whittlebury offers first-class facilities including a gym fully kitted out with the latest Artis by Technogym equipment, 19-metre swimming pool with bubble jets, salt sauna, steam room, Jacuzzi, Body & Mind Studio and The Terrace Cafe for light meals and snacks poolside. 

Whittlebury’s first-class golf facilities include a 36-hole Championship course, driving range, simulators, PGA professional coaches, Callaway fitting centre and award-winning Atrium Clubhouse within its grounds. 


For all media enquiries, please contact:

Chantelle Joysury: chantelle.joysury@whittlebury.com