Content & PR Executive

You will have responsibility for creating and delivering innovative engaging content. If you’re passionate about PR, this could be perfect for you

You will have responsibility for creating and delivering innovative engaging content. If you’re passionate about PR, this could be perfect for you

Content & PR Executive responsibilities

  • Develop content calendars
  • Devise content aligned to platform and consumer calendar
  • Create content and PR ideas for our online promotional activity & work with the PR agency to ensure coverage
  • Blog posts
  • Create website content in line with SEO best practises and work with the Marketing team to ensure that the relevant pages are contributing to the overall SEO performance
  • Develop a content strategy targeting SEO intent across the marketing mix
  • Create visually appealing content for paid search (PPC & Facebook) and ability to demonstrate this
  • Learn about keyword research to inform content strategy & PR research
  • Ensure offline content is reflective of tone of voice and brand values and in line with online activity
  • Build target media lists and develop relationships with journalists and publications
  • Deliver Awards programme to target relevant market segments to maximise entry opportunities, producing and delivering an annual awards proposal and summary, ensuring maximum PR profile, both internally and externally
  • Outreaching PR comments, campaigns and new stories to a range of different media and contacts
  • To support the press office function day-to-day delivery including handling press enquiries, co-ordinating film requests and media on-site
  • To deliver report writing and analysing data, alongside assessing campaign results and monitoring/evaluating media coverage
  • Manage day-to-day delivery of the press office function including media management, handling press enquiries, film requests and media on-site
  • Supporting e-marketing activities, including writing and designing regular emails
  • Plan and manage copywriting, creative development through self-managed email platform
  • Identify & suggest photography and videography needed to support the brand and marketing plan
  • To co-ordinate media, filming and photography needs on-site, as required
  • Assist in identifying and developing improvements to WPs digital marketing capabilities including its systems, policies, staff awareness and training
  • Reporting monthly on campaign KPIs and broader objectives
  • Ensure consistent implementation of brand standards and be a brand champion

Content & PR Executive requirements

  • Acute attention to detail
  • A keen visual focus with some photography and impactful writing skills
  • 1-2 years in a similar role i.e social media in house or with a digital agency, media, journalism or public relations experience.
  • You will have demonstrable experience in developing and implementing a social media strategy with a demonstrated track record on Facebook, Twitter, and other social media outlets that are significant in company outreach
  • Awareness of PR campaigns/content marketing and how they impact SEO and digital brand awareness
  • Experience tracking outreach and supporting PR campaigns
  • An inquisitive mindset and a willingness to experiment
  • Self-motivated and adaptable with a positive and flexible attitude
  • Goal-oriented with the ability to work independently or as part of a team

Salary:

£24 - £27k depending on experience

Our Brand Purpose:

To establish Whittlebury Park as a landmark hospitality destination within the UK/domestic market, reinforcing its historical prevalence whilst providing a distinct and diverse range of outstanding services.

Our Brand Essence:

Is ‘The home from home’, most successful at providing consistent, high-quality services bespoke to the needs of the individual or company; creating warm and welcoming environments, and providing for our guests at a very high level instilling a sense of value and self-worth.

Benefits

This role is known internally as an S2 role, and some of the benefits associated with this role are:

  • Free Golf & Leisure membership 
  • Cashback on essential health care
  • Employee awards               
  • Enhanced Pension Contributions - 4x salary death in service policy               -
  •  Staff canteen with free staff meals 

Discounts on: food & beverage, hair studio appointments, Spa products, hotel stays, Virgin Experience days, new cars

COVID-19 considerations: We have received industry awards for being COVID secure.

To apply Email: givemeajob@whittlebury.com Or complete the application form below

 

To apply Email: givemeajob@whittlebury.com Or complete the application form below

 

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