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As a Business Development Manager at Whittlebury Park, I’ve had the privilege of witnessing firsthand the dynamic shifts in corporate event trends. In today’s rapidly evolving landscape, businesses are seeking more than just a traditional meeting space – they crave impactful experiences that foster connection, well-being, and innovation.
One of the most notable trends we’ve observed is the increasing demand for outdoor spaces. Sustainability and well-being have emerged as major players in today’s event landscape, and we’re proud to be able to offer spaces that are perfect for clients with these preferences. Our “Maxine Wellness Walk,” inspired by a simple stroll through our grounds for a client show round, has evolved into a sought-after service that highlights our commitment to holistic well-being. Additionally, we’ve embraced outside-the-box thinking by transforming ordinary meetings into extraordinary experiences – from impromptu firepit sessions to outdoor training sessions and even bell tent accommodation for overnight stays.
Gone are the days of small, routine gatherings. Instead, we’re seeing a surge in large, powerful conferences and events that leave a lasting impression. Our focus is on curating meetings with a difference – ones that prioritise face-to-face contact and deliver meaningful, memorable experiences. From festival-themed celebrations to unique entertainment options and informal dinner spaces, we’re committed to flipping the script on traditional delegate days and infusing excitement into every interaction.
At Whittlebury Park, adaptability is key. Whether it’s transforming our Orangery when a client throws a curveball to adapt an inclusive space to feature a show vehicle larger than our door space, we’re constantly innovating to meet the evolving needs of our clients. We understand that every event is unique, and we’re dedicated to providing bespoke solutions that exceed expectations.
As the trend towards outdoor spaces continues to gain momentum, we remain at the forefront of this movement. Whether it’s harnessing the natural elements or creating a full-fledged outdoor experience, we’re committed to offering spaces that inspire creativity and collaboration.
But perhaps the most rewarding aspect of what we do is seeing our clients return, time and time again, eager to take their events to the next level. From team-building exercises like duck herding to bespoke menu collaborations and everything in between, we’re constantly pushing the boundaries to ensure that each event surpasses the last.
In a world where online engagement often takes precedence, there’s a palpable desire for genuine human connection. At Whittlebury Park, we’re proud to provide a platform for meaningful interactions, where relationships are nurtured, ideas are exchanged, and memories are made. So whether you’re planning a summer retreat or a high-powered conference, we invite you to step outside the ordinary and experience the extraordinary with us.
Hope to see you here in 2024!
Maxine Hollis
Business Development Manager
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© Whittlebury Hall and Spa Limited, Registered Number: 7839199. V.A.T. Registration Number: 257 6855 56
The Atrium, Whittlebury Park, Whittlebury, Towcester, Northamptonshire, NN12 8WP
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Whittlebury Park
Whittlebury, Near Towcester
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